20 Top Rated White Label SEO Tools
Imagine offering top-notch SEO services to your clients without the heavy lifting of building your tools. That’s the magic of white-label SEO tools and AI SEO Tools, These tools empower agencies to deliver comprehensive SEO solutions under their brand, boosting client satisfaction and agency growth.
Key Points:
- White-label SEO tools are the tools that can be Rebranded with your logo and colors, creating a seamless client experience.
- They can Automate tasks and generate reports efficiently, freeing up your team’s time.
- They offer a wider range of SEO services, impressing clients with your expertise.
- They can Attract new clients and retain existing ones with high-value SEO solutions.
Top 20 White label SEO Tools
The following are the best white label SEO tools categorized for
- For SEO (whole)
- For SEO Audit
- For SEO Analysis
- For SEO Reporting
1. White Label SEO Tools:
1. SERanking
Description: A comprehensive white label SEO platform offering robust keyword rank tracking, competitor analysis, and on-page optimization tools.
Key Features:
- Track keyword rankings across multiple search engines and locations.
- Analyze competitor SEO strategies and identify opportunities.
- Conduct in-depth website audits and receive actionable recommendations.
- Generate detailed white-label reports with your branding.
- Monitor backlinks and identify broken links.
- Manage multiple client campaigns from a single interface.
Limitations:
- Limited backlink analysis features in the basic plan.
- It can have a learning curve for new users.
Overall Review: SERanking offers a powerful white label SEO solution that caters to agencies of all sizes. The ability to manage multiple clients and generate professional reports makes it a valuable tool. However, the learning curve and limitations in backlink analysis in the basic plan might require users to upgrade.
Subscription Model: Offers tiered plans with varying features and client management capabilities.
2. LinkDoctor
Description: LinkDoctor specializes in backlink analysis, monitoring, and disavow file management. It helps agencies manage their clients’ backlink profiles, identify broken links and spammy backlinks, and generate white-label reports for client presentations.
Key Features:
- Analyze a website’s backlink profile, identifying high-quality backlinks, broken links, and potential spam links.
- Offers backlink monitoring to track changes in a website’s backlink profile over time.
- Provides tools for managing disavow files, which helps tell search engines which backlinks to ignore.
- Generates white-label reports for client presentations, showcasing backlink health and progress.
Limitations:
- Primarily focuses on backlinks and lacks broader SEO functionalities like keyword research or on-page optimization.
- May require integration with other SEO tools for a comprehensive SEO strategy.
Overall Review: LinkDoctor is a valuable tool for agencies that prioritize backlink management. The ability to analyze backlinks, monitor changes, and generate white-label reports makes it a strong addition to an SEO toolkit. However, it focuses on backlinks and might necessitate additional tools for a complete SEO analysis.
Subscription Model: LinkDoctor offers tiered plans based on the number of domains analyzed and the features included. Pricing details are available on their website.
3. WebCEO
Description: WebCEO is a comprehensive white-label SEO platform that offers a wide range of tools for agencies of all sizes. This scalable solution includes features for keyword research, rank tracking, competitor analysis, on-page optimization, backlink monitoring, and reporting. With white-label capabilities, WebCEO allows agencies to rebrand the platform and present it as their own.
Key Features:
- Provides a suite of SEO tools for keyword research, rank tracking, competitor analysis, on-page optimization, backlink monitoring, and reporting.
- Offers white-label capabilities, allowing agencies to customize the platform with their branding.
- Scalable solution that can accommodate the needs of agencies of all sizes.
Limitations:
- Pricing might be higher compared to some point solutions focused on specific SEO tasks.
- The wide range of features might have a steeper learning curve for new users.
Overall Review: WebCEO is a powerful white-label SEO platform ideal for agencies seeking a comprehensive solution. The scalability, diverse toolkit, and white-labeling options make it a strong contender for agencies managing various client SEO needs. However, the range of features might require additional training for new users, and the cost might be higher than some specialized tools.
Subscription Model: WebCEO offers tiered plans with varying features and functionalities. Pricing details are available on their website.
4. AgencyAnalytics
Description: AgencyAnalytics is an all-in-one platform designed for marketing agencies. It goes beyond SEO and offers features for website analytics, social media management, SEO tools, and white-labeling. This allows agencies to manage various marketing aspects from a single platform and present reports under their brand.
Key Features:
- Offers website analytics, social media management, and SEO tools under a single platform.
- Includes features for keyword research, rank tracking, on-page optimization, and reporting.
- Provides white-labeling capabilities for a cohesive client experience.
Limitations:
- The all-in-one approach might not be ideal for agencies specializing in SEO and requiring in-depth SEO functionalities.
- The platform might have a learning curve for users accustomed to separate tools for each marketing discipline.
Overall Review: AgencyAnalytics is a well-suited option for agencies managing various aspects of their clients’ online presence. The combination of website analytics, social media management, SEO tools, and white-labeling creates a streamlined workflow. However, agencies specializing in SEO might find the SEO features limited compared to dedicated SEO platforms.
Subscription Model: AgencyAnalytics offers tiered plans based on features and the number of users. Pricing details are available on their website.
5. DashThis
Description: DashThis focuses on creating custom SEO dashboards with white-labeling capabilities. It allows agencies to pull data from various sources, including SEO tools, website analytics, and social media platforms, and present it in a visually appealing and branded format for clients.
Key Features:
- Enables creating custom SEO dashboards with drag-and-drop functionality.
- Integrates with various SEO tools and marketing platforms to collect data.
- Offers white-labeling options for consistent client branding.
Limitations:
- Lacks its SEO functionalities and relies on data import from external tools.
- Requires some technical knowledge for setting up data connections and customizing dashboards.
Overall Review: DashThis is a valuable tool for agencies that want to present SEO data and website analytics in a visually compelling way. The customization options and white-labeling capabilities allow for professional client presentations. However, it doesn’t offer its SEO functionalities and relies on data import from external tools.
Subscription Model: DashThis offers tiered plans based on the number of dashboards, data connections, and branding options. Pricing details are available on their website.
Besides these SEO Tools, You can opt for an SEO services provider to make your workflow more professional and convenient.
2. White Label SEO Audit Tools:
1. Sitechecker
Description: A user-friendly tool specifically designed for white-label SEO audits. It provides in-depth website analysis and generates professional reports.
Key Features:
- Crawl websites and identify technical SEO issues like broken links, slow loading times, and mobile-friendliness problems.
- Generate white-label SEO audit reports with your branding.
- Analyze on-page SEO elements like title tags, meta descriptions, and internal linking structure.
- Schedule automated crawls to monitor website health over time.
- Offer clients actionable recommendations for improvement.
Limitations:
- Lacks advanced keyword research and competitor analysis features.
- Focuses primarily on technical SEO aspects.
Overall Review: Sitechecker excels in providing in-depth technical SEO audits. The user-friendly interface and white-label reports make it ideal for agencies offering basic SEO services. However, the lack of advanced keyword research and competitor analysis capabilities might require additional tools.
Subscription Model: Offers plans based on the number of audits conducted per month.
2. Seobility
Description: Seobility is a comprehensive white-label SEO audit tool that provides in-depth website analysis. It offers detailed reports with actionable insights for optimizing websites for search engines.
Key Features:
- Performs in-depth SEO audits, analyzing both technical and on-page SEO elements.
- Identifies technical SEO issues like broken links, crawling errors, and mobile responsiveness problems.
- Analyzes on-page SEO elements like title tags, meta descriptions, keyword usage, and content quality.
- Generates white-label reports with your branding, allowing you to showcase your expertise to clients.
- Offers backlink analysis features to understand a website’s backlink profile (availability may depend on the plan).
Limitations:
- It can be overwhelming for new users due to the vast amount of data and insights provided.
- Might have a steeper learning curve compared to user-friendly tools like Sitechecker.
Overall Review: Seobility is a powerful white-label SEO audit tool ideal for agencies seeking a deeper understanding of website health. The detailed reports and comprehensive analysis provide valuable insights for optimizing website performance. However, the learning curve might require training for new users.
Subscription Model: Offers tiered plans with varying features, website audit limits, and white-labeling options.
3. OnPage Champion
Description: OnPage Champion is a white-label SEO audit tool with a strong focus on technical SEO. It crawls websites, identifies technical issues, and generates white-label reports with actionable recommendations.
Key Features:
Crawls websites and analyzes technical SEO aspects like website structure, server response time, and mobile optimization.
Identifies technical SEO issues like broken links, duplicate content, and crawl errors.
Generates white-label reports with your branding for professional client presentations.
Offers actionable recommendations for resolving technical SEO problems and improving website performance.
Limitations:
- Lacks features for keyword research, competitor analysis, and on-page content optimization.
- Primarily focuses on technical SEO, neglecting other areas crucial for comprehensive SEO strategies.
Overall Review: OnPage Champion excels in providing user-friendly white-label technical SEO audits. It identifies critical technical issues and offers recommendations for improvement. However, agencies seeking a broader range of SEO functionalities might need additional tools.
Subscription Model: Offers plans based on the number of website audits conducted per month.
4. Screaming Frog
Description: Screaming Frog is a popular desktop-based SEO crawler that identifies technical SEO issues. While not strictly a white-label tool, it allows exporting data and generating reports with your branding through additional plugins.
Key Features:
- Crawls websites and identifies a wide range of technical SEO issues like broken links, duplicate content, and meta description problems.
- Allows exporting crawl data for further analysis and report generation.
- Offers various paid plugins for additional features like white-labeled reports, broken link checker, and on-page SEO analysis (may require additional costs).
Limitations:
- Desktop software requiring installation and configuration.
- Requires additional plugins and technical knowledge for white-labeling reports and accessing advanced features.
Overall Review: Screaming Frog is a powerful SEO crawling tool offering in-depth technical SEO analysis. However, its desktop-based nature and reliance on plugins for white-labeling and advanced features might be less user-friendly for some agencies compared to cloud-based solutions.
Subscription Model: Screaming Frog offers a free version with a limited crawl capacity (500 URLs) and features.
Paid licenses start at £149.95 per year, offering increased crawl capacity, custom filters, and scheduling options.
White-labeling reports and additional advanced features require separate paid plugins, typically ranging from £99 to £299 per year.
5. Frase
Description: Frase is a content optimization platform that goes beyond traditional SEO audits. It analyzes existing content and competitor content to suggest improvements based on search intent and competition. While not strictly an audit tool, it offers white-label reporting for creating SEO-friendly content.
Key Features:
- Analyzes existing website content and identifies areas for improvement based on search intent and competitor analysis.
- Suggests relevant keywords, topics, and internal linking opportunities to optimize content.
- Offers white-label reporting to showcase content optimization recommendations to clients.
- Helps create high-quality content that ranks well in search engines and attracts organic traffic.
Limitations:
- Primarily focuses on content optimization and lacks in-depth technical SEO analysis features.
- May require integration with additional tools for comprehensive SEO audits.
Overall Review: Frase is a valuable tool for agencies offering SEO services that include content creation and optimization. The ability to analyze content, suggest improvements and generate white-label reports makes it a strong addition to an SEO toolkit. However, it should be used alongside dedicated SEO audit tools for a complete website analysis.
Subscription Model:
- Frase offers tiered plans based on features and content analysis volume. Basic plans start around $47 per month, with higher tiers offering increased content analysis capabilities and white-labeling options.
3. White Label SEO Reporting Tool:
1. Klips
Description: A cloud-based white label reporting platform that goes beyond SEO. It allows you to create visually appealing and data-driven reports for various marketing disciplines.
Key Features:
- Connect with various marketing data sources like Google Analytics, Search Console, and social media platforms.
- Create interactive reports with customizable dashboards, charts, and graphs.
- Leverage pre-built SEO report templates or design your own with your branding.
- Schedule automated report delivery to clients.
- Offer data visualization tools for deeper insights.
Limitations:
- Limited SEO-specific functionalities compared to dedicated SEO reporting tools.
- Requires integration with additional tools for comprehensive SEO data.
Overall Review: Klips is a versatile reporting platform that caters to agencies offering a wider range of digital marketing services. It allows you to create impressive and personalized reports for clients, including SEO data alongside other marketing metrics. However, agencies focusing primarily on SEO might need additional tools for in-depth SEO reporting.
Subscription Model: Offers plans based on the number of users and data sources connected.
2. ReportGarden
Description: ReportGarden is a user-friendly tool for creating custom SEO reports with white-labeling capabilities. It features a drag-and-drop interface that allows agencies to easily build reports with their branding, logos, and agency data. ReportGarden integrates with various SEO tools, enabling users to pull data and visualize it within their reports.
Key Features:
- Drag-and-drop interface for effortless report creation with custom branding.
- Integrates with various SEO tools for data import and visualization.
- Allows white-labeling of reports for professional client presentations.
- Offers pre-built templates for common SEO reports to save time.
Limitations:
Lacks advanced data analysis capabilities compared to some business intelligence platforms.
May require integration with separate SEO tools for data collection.
Overall Review: ReportGarden is a valuable tool for agencies that want to create visually appealing and customizable SEO reports. The user-friendly interface, white-labeling options, and pre-built templates make it efficient for generating professional client presentations. However, for advanced data analysis, integration with separate SEO tools might be necessary.
Subscription Model: ReportGarden offers tiered plans based on features and the number of reports generated per month. Pricing details are available on their website.
3. Domo
Description: Domo is a business intelligence platform that offers advanced data visualization tools for creating interactive SEO reports. It allows agencies to import SEO data from various sources, create dashboards and reports with interactive visualizations, and white-label them for client presentations.
Key Features:
- Provides advanced data visualization tools for creating interactive SEO reports and dashboards.
- Offers white-labeling capabilities for consistent client branding.
- Integrates with various data sources, including SEO tools and marketing platforms.
- Enables real-time data analysis and visualization for deeper client insights.
Limitations:
- Steeper learning curve compared to drag-and-drop report builders.
- Pricing might be on the higher end compared to basic SEO reporting tools.
Overall Review: Domo is ideal for agencies seeking advanced data visualization and interactivity in their SEO reports. The ability to create custom dashboards, leverage real-time data, and offer white-labeled reports makes it a powerful tool. However, the learning curve and cost might be higher compared to simpler reporting tools.
Subscription Model: Domo offers custom pricing based on the features and data volume required.
4. Google Data Studio
Description: Google Data Studio is a free platform by Google that allows users to create custom reports with various data sources. Agencies can leverage it to build SEO reports by integrating data from Google Search Console, Analytics, and other SEO tools. Google Data Studio offers white-labeling capabilities and report-sharing options.
Key Features:
- Free platform for creating custom reports with drag-and-drop functionality.
- Integrates with various data sources, including SEO tools and Google products.
- Enables white-labeling of reports for client presentations.
- Offers interactive visualizations and report-sharing options.
Limitations:
- Requires some technical knowledge for data connection and report design.
- Lacks pre-built templates specifically designed for SEO reporting.
Overall Review: Google Data Studio is a cost-effective option for agencies comfortable with data analysis and visualization. The free platform, white-labeling capabilities, and integration with Google products make it a valuable tool. However, it requires some technical knowledge and might lack pre-built templates specific to SEO reporting needs.
5. White Label PDF Reports (Various Tools)
Description: Several SEO tools offer the functionality to generate white-label PDF reports. These reports typically include summaries of SEO data, visualizations like charts and graphs, and branding elements like your agency logo and contact information.
Examples:
Some options for white-label PDF reports include:
Key Features:
- Generate professional-looking PDF reports with SEO data and visualizations.
- Allow white labeling with your agency branding for client presentations.
- Offer varying levels of detail and data analysis depending on the chosen tool.
Limitations:
- Functionality and report customization can vary depending on the specific SEO tool.
- May require additional tools for comprehensive SEO data collection if the report generation is part of a larger SEO solution.
Overall Review: White-label PDF reports are a valuable option for agencies that want to present SEO data in a professional and branded format. However, the features and data analysis capabilities can vary depending on the chosen tool. Consider integrating report generation with a broader SEO toolkit for a more comprehensive solution.
Subscription Model: Pricing for white-label PDF reports typically depends on the chosen SEO tool and its subscription plan.
4. White Label SEO Analysis Tool:
1. SEMrush
Description: SEMrush is a powerful white-label SEO suite offering a comprehensive range of tools. It caters to agencies by providing features for keyword research, competitor analysis, backlink monitoring, on-page SEO audits, and white-label reporting.
Key Features:
- Extensive keyword research tools to identify relevant search terms and their ranking difficulty.
- Competitive analysis features to analyze competitor strategies, organic traffic sources, and top-ranking content.
- Backlink monitoring to track a website’s backlink profile, identify new backlinks, and monitor competitor backlinks.
- On-page SEO audit tools to identify technical SEO issues and opportunities for content optimization.
- White-label reporting capabilities to generate professional SEO reports branded with your agency’s logo.
Limitations:
- Due to the vast number of features, SEMrush can have a steeper learning curve for new users.
- Pricing might be on the higher end compared to some point solutions focused on specific SEO tasks.
Overall Review: SEMrush is a powerful white-label SEO suite ideal for agencies seeking a comprehensive solution. The diverse toolkit, competitive intelligence features, and white-labeling options make it a strong contender for agencies managing various client SEO needs. However, the range of features might require additional training for new users, and the cost might be higher than some specialized tools.
Subscription Model: SEMrush offers tiered plans with varying features and functionalities. Pricing details are available on their website.
2. Ahrefs
Description: Ahrefs is a popular SEO tool known for its advanced insights and comprehensive data. It provides in-depth features for keyword research, backlink analysis, competitor research, and content optimization, with white-label reporting options.
Key Features:
- Powerful keyword research tools with extensive search volume data and keyword difficulty analysis.
- Advanced backlink analysis features to explore a website’s backlink profile, identify link sources, and assess link quality.
- Competitive intelligence tools to analyze competitor websites, uncover their organic traffic sources, and track their keyword rankings.
- Content optimization features to identify content gaps and opportunities based on competitor analysis and keyword research.
- White-label reporting capabilities for generating professional SEO reports with your branding.
Limitations:
- Similar to SEMrush, Ahrefs can have a learning curve due to its advanced features.
- Pricing might be on the higher end compared to some basic SEO tools.
Overall Review: Ahrefs is a well-suited option for agencies seeking advanced SEO insights and data. The in-depth competitor research, powerful backlink analysis, and white-labeling capabilities make it a valuable tool for comprehensive SEO strategies. However, the learning curve and cost might be a consideration for some agencies.
Subscription Model: Ahrefs offers tiered plans with varying features and data limits. Pricing details are available on their website.
3. Moz Pro
Description: Moz Pro is a well-established SEO toolset with a focus on domain authority, link building, and on-page optimization. It offers features for keyword research, competitor analysis, backlink tracking, and white-label reporting for link-building campaigns.
Key Features:
- Domain authority analysis to assess a website’s overall SEO strength and ranking potential.
- Competitor link analysis tools to identify competitor backlinks and link-building opportunities.
- On-page optimization features to analyze website content and suggest improvements for better search engine performance.
- Backlink tracking to monitor a website’s backlink profile and identify link-building wins and losses.
- White-label reporting capabilities for link-building campaigns, showcasing progress, and link profile improvements.
Limitations:
- Compared to SEMrush and Ahrefs, Moz Pro might have a less extensive range of features for keyword research and competitor analysis.
- White-labeling options might be limited compared to other tools on this list.
Overall Review: Moz Pro is a solid choice for agencies focusing on link building and on-page optimization. The domain authority score, competitor link analysis features, and white-labeling options make it valuable for link-building campaigns. However, for a more comprehensive SEO toolkit with advanced features
Subscription Model: Moz Pro offers tiered plans with varying features and data limits. Pricing details are available on their website.
While working on on-page SEO, You should not forget to work on off-page SEO for your website.
4. SpyFu
Description: SpyFu focuses on competitor keyword research and organic traffic analysis. It allows agencies to uncover competitor keyword strategies, track their organic traffic sources, and understand their historical keyword rankings. SpyFu also offers white-label reporting for client presentations.
Key Features:
- Specializes in competitor keyword research, revealing competitor keywords, ad copy, and landing pages.
- Analyzes competitor organic traffic sources, identifying where they are getting traffic from.
- Tracks historical keyword rankings to see how competitor rankings have changed over time.
- Provides white-label reporting capabilities for competitor research insights.
Limitations:
- Primarily focuses on competitor research and lacks broader SEO functionalities like on-page optimization or backlink analysis.
- May require integration with other SEO tools for a complete SEO strategy.
Overall Review: SpyFu is a valuable tool for agencies that prioritize competitive intelligence. The ability to analyze competitor keywords, organic traffic, and historical rankings provides valuable insights for developing SEO strategies. However, it focuses on competitor research and might necessitate additional tools for a comprehensive SEO analysis.
Subscription Model: SpyFu offers tiered plans with varying data limits and reporting features. Pricing details are available on their website.
5. Majestic
Description: Majestic is a backlink analysis powerhouse, offering a vast database of backlinks and in-depth insights into a website’s backlink profile. It allows agencies to identify backlinks, assess their quality, and monitor changes over time. White-label reporting is available for presenting backlink data to clients.
Key Features:
- Offers a comprehensive backlink database to explore a website’s backlinks, identify referring domains, and analyze link quality.
- Provides metrics like Citation Flow and Trust Flow to assess the strength and authority of backlinks.
- Allows backlink monitoring to track changes in a website’s backlink profile over time.
- Includes white-label reporting capabilities for backlink analysis data.
Limitations:
- Primarily focuses on backlinks and lacks broader SEO functionalities like keyword research or on-page optimization.
- The interface can be overwhelming for new users due to the vast amount of data provided.
Overall Review: Majestic is a powerful tool for agencies specializing in backlink analysis and link-building campaigns. The extensive backlink data, link quality metrics, and white-labeling options make it valuable for understanding a website’s backlink profile. However, its focus on backlinks might necessitate additional tools for a comprehensive SEO strategy, and the interface can have a learning curve for new users.
Subscription Model: Majestic offers tiered plans with varying data limits and features. Pricing details are available on their website.
Benefits of White Label SEO Tools:
- Reduced Development Costs: Eliminate the need for building your SEO tools from scratch.
- Improved Client Retention: Deliver consistent and impressive results with powerful tools.
- Scalability: Easily accommodate new clients and grow your agency without infrastructure limitations.
- Enhanced Brand Image: Showcase your agency’s expertise with professional-looking SEO reports
Conclusion
White label SEO tools empower agencies to streamline workflows, impress clients, and scale SEO services. Choose the tool that best fits your needs – comprehensive audits, advanced reporting, or in-depth backlink analysis – to deliver exceptional SEO results.
Disclaimer
This blog is for informational purposes only. Research each tool before purchase. Choose what complements your agency’s approach.
