Google search: 12 surprising statistics about the way people search
In the ever-changing world of digital marketing, knowing the newest trends and facts is super important. Google Search, the giant search engine, is a big deal in online marketing. We’ll look at 12 key Google search statistics for marketers in 2024. We’ll shine a light on the trends and ideas that can help your marketing plans.
How Many Google Searches Happen Every Day
Google handles a massive 5.6 billion searches each day. This shows how big a deal Google is for marketers. It’s not just about the number of searches, but also about what people are looking for. Marketers need to study keywords to understand user needs and make content that matches those needs. Also, because Google is worldwide, you can reach a wide and diverse audience.
Why Mobiles Matter for Google Searches
Mobile phones are used for 56% of all Google searches. This means making websites mobile-friendly is super important. It’s not just about having a website that works on mobiles; it’s also about making sure it loads fast and works well. Google now looks at mobile websites first when deciding how to rank them, so mobile SEO is a big deal for marketers.
Voice Search is Getting Popular
More and more people are using voice search, with 27% using it on their mobiles. This means marketers need to adjust their SEO plans to fit voice search. You need to make content that answers voice searches in a natural way. Also, because voice searches are often local, you should think about local SEO to catch people looking for things near them.
Featured Snippets are Important
About 12% of Google search statistics show featured snippets. This is a prime spot in search results that marketers want. To get there, your content needs to directly answer common questions in a clear and simple way. Organizing your content with headings, lists, and bullet points can help you get featured. Being a featured snippet not only gets you noticed more but also makes your site seem more trustworthy.
Zero-Click Searches Are Growing
Zero-click searches are when users get answers in the search results and don’t click on any websites. Over half of searches are like this now. For marketers, this means you need to make your search results stand out. Your meta descriptions, page descriptions, and titles need to be attention-grabbing. You want to give enough information in the search results to make users want to click on your website.
Why Local Search Matters
Local searches make up 46% of all Google searches. This shows how important local SEO is for businesses. You should make sure your Google My Business listing is accurate and encourage customers to leave reviews. Using location-based keywords and making content for local audiences can help your business rank higher in local searches. This can boost foot traffic and online sales.
Video Content is Getting Popular
Video searches make up 25% of all Google searches, which shows how much people like videos. For marketers, this means making engaging and useful video content that matches what your target audience is interested in. You should also make sure your video titles, descriptions, and tags use relevant keywords. Don’t forget to share your videos on YouTube and social media to reach a wider audience.
Why Long Articles Are Good
Longer articles with 1,000 words or more get more backlinks and shares. This shows the importance of having in-depth and expert content. Long articles let you really explore topics, give valuable insights, and show that you’re an authority in your field. But make sure your writing is easy to understand and keeps readers interested.
Mobile Page Speed Matters
Google’s update for mobile page speed shows how important it is to have a website that loads fast. People using mobiles want information quickly, so a slow website can make them leave and hurt your ranking. Marketers need to make sure their website loads fast on mobiles by shrinking images, cleaning up code, and using content delivery networks (CDNs).
Why Structured Data Helps
Adding structured data (schema markup) to your website gives Google more information about your content. This can lead to better search results, like rich snippets, which can get more clicks. For marketers, structured data can make your listings in search results more informative and appealing, which can get you more organic traffic.
User Experience Counts
Google’s Page Experience Update looks at things like page load times, how users interact with your website, and how things look when they load. This means giving users a good experience is super important. It not only helps your ranking but also keeps people interested in and exploring your content.
Quality is Better Than Quantity
While having lots of content is important, having good-quality content is even more important. Your content needs to be well-researched, useful, and valuable to your target audience. High-quality content not only gets you more organic traffic but also encourages people to share it on social media, give backlinks, and help with SEO success.
Conclusion
In 2024, Google Search is still a big deal for marketers. Knowing these Google search statistics is important for creating strong digital marketing strategies. Mobile optimization, getting ready for voice search, focusing on local SEO, and improving the user experience are all things marketers should pay attention to. Don’t forget that having valuable, high-quality content is also a must. When you use these strategies along with these facts, you can make the most of Google Search for your marketing success. Keep learning, adapting, and thriving in the always-changing digital world.
